Conversion Rate

In SaaS, usually means the percentage of site visitors who become paying customers.

Used to calculate how much you can pay per site visit (PPC). It's also common to calculate intermediate conversion rates (Conversion Funnel):

  • Visit to Trial Rate

  • Trial to Active Rate

  • Trial to Paid Rate

Start saving today and get the latest finance tools

Start saving today and get the latest finance tools

Start saving today and get the latest finance tools